Where the Best
Come Together
An exclusive community of luxury real estate professionals committed to growth, connection, and shared success.
More Than a Network.
A Place to Belong.
T H E C O M M U N I T Y
"The room you walk into determines the business you build."
KW Luxury Pro is not simply a membership. It is a community built on the belief that the best agents grow faster together. When you join, you step into a room of professionals who share openly, support generously, and hold each other to the highest standard.
From our active WhatsApp group where members share best practices in real time, to in-person Speaker Series events in the most desirable markets across the country, this is where relationships are built and referrals flow naturally.
Whether you are looking to grow your production, expand into new markets, or simply surround yourself with people who understand the demands of luxury real estate, this community was designed for you.
350+
PRO MEMBERS
100+
TRAINING SESSIONS
13,000+
LUXURY AGENTS
T W O P A T H S, O N E S T A N D A R D O F E X C E L L E N C E
Six Fundamentals
of KW Luxury
A clear pathway to building a refined, scalable luxury business. These fundamentals guide every training, event, and conversation within the KW Luxury community.
01
Activities & Skills
The daily disciplines and refined skills that separate luxury agents from the rest. Intentional actions that compound into extraordinary results.
02
Models & Systems
Proven frameworks for running a luxury business with consistency and precision. Systems that scale without sacrificing the personal touch.
03
Mindset & Movement
The mental clarity and forward momentum required to operate at the highest level. How you think determines how you perform.
04
Networking & Masterminding
Strategic relationships with professionals who challenge, support, and elevate your thinking. The room you are in matters.
05
Community & Collaboration
A culture of generosity where members share openly and grow together. Competition gives way to collaboration at this level.
06
Referrals & Revenue
The natural outcome of trust, visibility, and genuine connection. When you invest in relationships, the business follows.
Y O U R L E A D E R S H I P
Led by Practitioners,
Not Just Presenters.
Brady and Caroline are active luxury agents who lead from experience. Every training, every event, and every strategy they share comes from what they are doing in their own businesses right now.
Brady Sandahl
D I R E C T O R O F G R O W T H
As Director of Growth for Keller Williams Luxury, Brady is responsible for advancing market share and creating a culture where agents leverage wealth-building opportunities to stand in a class of their own. He leads the first Wednesday strategy and mindset sessions, bringing practical disciplines for immediate application.
Caroline Huo
D I R E C T O R O F P R O F E S S I O N A L D E V E L O P M E N T
As Director of Professional Development for Keller Williams Luxury, Caroline is responsible for the advancement of luxury agents' development to provide exceptional standards of service and care. With over $1B in career sales, she leads the Connection & Collaboration sessions and curated trainings.
R E G I O N A L A M B A S S A D O R S
A network of experienced luxury agents across North America and internationally, serving as local advocates and connectors for the KW Luxury community.
M A R K E T C E N T E R L I A I S O N S
Direct lines within each Market Center to KW Luxury. They work with Regional Ambassadors to share benefits and help agents grow into the luxury space.
G L O B A L R E A C H
With ambassadors and liaisons spanning 60+ countries, KW Luxury Pro connects you to opportunities and relationships that extend well beyond your local market.
T W O P A T H S, O N E S T A N D A R D O F E X C E L L E N C E
The Division Opens the Door.
Pro Takes You Further.
C O M P L E M E N T A R Y W I T H Q U A L I F I C A T I O N
KW Luxury Division
Earned through production, the KW Luxury Division recognizes agents who have closed qualifying luxury transactions. This designation connects you to a global network of 13,000+ agents who have demonstrated excellence in the luxury market.
Earned-in luxury designation
KW Luxury branding and recognition
Monthly Sales Training Call
Four Essential Pillars Training Course
Access to the KW Luxury network
13,000+
AGENTS WORLDWIDE
$2 5 0 / M O N T H
KW Luxury Pro
For agents who want more than a designation. Pro is a curated community where you receive weekly training, exclusive referral access, in-person events in luxury markets, and a direct line to the strategies and relationships that move your business forward.
Everything in the Division, plus:
Four dedicated weekly trainings per month
Exclusive Pro referral directory (Circle App)
In-person Speaker Series in luxury markets
Active WhatsApp community for real-time sharing
100+ session training library on demand
Market Center Liaisons and Regional Ambassadors
Complimentary access to Pro networking events
Hosted luncheons with industry leaders
F O U R T R A I N I N G S E V E R Y M O N T H
Every Wednesday,
a Reason to Show Up.
Pro members receive four distinct training experiences each month, each designed to address a different dimension of building a luxury business. Plus access to a library of over 100 past sessions, available on demand.
VIRTUAL TRAINING CALL
01
F I R S T W E D N E S D A Y
Strategy & Mindset
Led by Brady Sandahl
A focused session on the strategies, disciplines, and mindset required to perform at the highest level in luxury real estate. Practical, direct, and designed for immediate application.
VIRTUAL MASTERCLASS
02
S E C O N D W E D N E S D A Y
Connection & Collaboration
Led by Caroline Huo
A Pro community member shares the specific strategy or system that sets their business apart. From building a pure luxury practice through LinkedIn to mastering AEO growth, these are the real stories behind real results.
IN-PERSON EVENT
03
T H I R D W E D N E S D A Y
Luxury Speaker Series
Led by Brady Sandahl & Caroline Huo
An in-person deep dive in a different luxury market each month. Because your clients invest nationally and internationally, you need to know the markets beyond your own backyard. Includes a hosted networking luncheon.
VIRTUAL TRAINING CALL
04
F O U R T H W E D N E S D A Y
Curated Special Training
Led by Brady Sandahl & Caroline Huo
A carefully designed training session addressing the specific skills, tools, and knowledge that luxury agents need right now. Topics are selected based on market conditions and member needs.
T H E S P E A K E R S E R I E S
Your Clients Invest Beyond Your Backyard.
So Should You.
Every third Wednesday, we gather in a different luxury market. Deep-dive sessions with local experts, followed by a hosted networking luncheon. Because a true advisor knows more than their own market.
M A Y 2 0 2 6
Santa Fe
N E W M E X I C O
J U N E 2 0 2 6
Aspen
C O L O R A D O
J U L Y 2 0 2 6
Newport
R H O D E I S L A N D
A U G U S T 2 0 2 6
Austin
T E X A S
S E P T E M B E R 2 0 2 6
Asheville
N O R T H C A R O L I N A
W H A T T O E X P E C T
Exclusive live interactions with leaders in luxury real estate. Market insights, current trends, and proven strategies from agents who are actively succeeding in each market.
T H E F O R M A T
Half-day sessions from 9:30 AM to 3:30 PM local time, followed by a hosted networking luncheon. Pro members attend complimentary. Non-members may purchase individual tickets.
P R O M E M B E R B E N E F I T
All Speaker Series events are complimentary for Pro members. Access your exclusive registration password through the member portal. This benefit alone can offset the cost of membership.
The Results Speak
Through Our Members.
M E M B E R S T O R I E S
15X
P R I C E P O I N T G R O W T H
"I have gone from an average sales price of $200,000 to over $3,000,000. I attribute it all to what I do with this group."
— Heidi Joy
KW Luxury Pro Member
"When I joined Keller Williams and got aligned with Brady and Caroline and really bought into the program, it completely changed my life. I learned so much, not just about the business, but about who I am and my strengths."
— Dean Otto
KW Luxury Pro Member"Brady and Caroline have built this small group of elite luxury agents to be something really special that I have never experienced before. People travel from all over the country to be part of this community, to learn, to grow together, to share with each other. That is really special."
— Cynthia Froid
KW Luxury Pro Member"If you are looking for a place where somebody is going to focus all of their efforts and attention on growing you, I do not think you are going to find somewhere else that does that in a more authentic and focused and human-to-human way."
— Drew Auker
KW Luxury Pro Member"What Brady and Caroline have built over the past few years is nothing more than remarkable. Networking with these top individuals from around the country, building a sense of community. That is what KW truly is."
— KW Luxury Symposium Attendee
Y O U R I N V I T A T I O N
The Next Step in Your Luxury Career Starts Here.
KW Luxury Pro membership is $250 per month. Applications are reviewed within 72 hours to verify your earned-in luxury agent status. Once approved, you gain immediate access to the full community, training library, referral directory, and all upcoming events.
3-day trial period. $250/month after approval. Cancel anytime.