The Luxury Resource Center
L A N G U A G E O F R E A L E S T A T E
Luxury LORE
The Language of Luxury (LORE) is the foundation of KW Luxury's communication standards. It encompasses the vocabulary, tone, and presentation principles that distinguish luxury real estate professionals. Members are encouraged to internalize and apply LORE across all client-facing materials, listings, and correspondence.
Key Principles
Precision in language — every word chosen with intention
Aspirational yet authentic storytelling for properties
Consistent brand voice across all touchpoints
P R E M I U M P L A C E M E N T
Syndication & Luxury Thresholds
How and where do KW Luxury listings syndicate?
Learn more about the requirements and sites your listings will syndicate to once they are in your MLS and Command.
How do I check the minimum county price thresholds?
This list is updated periodically. Your MCA or TL can also confirm the Luxury thresholds for your area.
KW Luxury Syndication — Video Overview’
Learn more about Luxury Syndication in this video.
Master Threshold List
Preview the master list of all county price thresholds.
Having trouble getting your listings to syndicate?
If you have followed the articles above, please reach out to our concierge team at luxury@kw.com. We’re happy to help!
Luxury Hub in Circle
Stay connected and access exclusive tools, training, marketing assets, and member resources, all in one convenient place through the Luxury Hub in Circle.
If you're an Earn-In KW Luxury Agent and need access, please contact our Concierge Team at luxury@kw.com.